Raději přenosnou navigaci, nebo v mobilu?

Mobilní  telefony vybavené navigačním softwarem jsou jen nouzovou variantou oproti jednoúčelovým navigacím do automobilu. Časopis TEST vyzkoušel 38 klasických navigací  a 9 mobilních telefonů s navigací. Některé z testovaných navigací nesplňují požadavky pro bezpečné ovládání při řízení auta.

    Hlavním testovaným kritériem byla schopnost navigovat, tedy zaměření GPS satelitů, výpočet trasy a správné hlasové a obrazové pokyny. Právě v rychlosti se jednotlivé přístroje velmi liší. Jak startovací čas, tak doba nutná pro výpočet trasy jsou u některých navigací příliš dlouhé. Mobilní telefony s navigací jsou přitom ještě pomalejší.

Samotnou koupí  navigace ovšem výdaje nekončí. Je třeba pravidelně aktualizovat mapové podklady, přičemž za každou aktualizaci se platí navíc. Někteří prodejci nabízí i balíčky map s několika aktualizacemi zdarma. Při nákupu je také třeba sledovat, jaké mapové podklady navigace obsahuje. „Některé navigace se prodávají se sadami map pro střední a východní Evropu, pro cesty do západní Evropy jsou často jen těžko využitelné,“ uvádí Václav Beneš, redaktor časopisu TEST.

Novinkou, která  usnadní navigaci v místech nepokrytých GPS signálem (například tunely či podzemní parkoviště), je takzvaný gyrometr. Zaznamenává údaje o rychlosti a směru vozidla a při ztrátě signálu se navigace hned neztratí. Tímto zařízením byly vybaveny dva testované přístroje značky Tom Tom.

Mobilní telefony s navigačním softwarem fungují na dvou různých principech. Buď se jedná o takzvané onboard systémy – disponují kompletními mapovými podklady jako klasické navigace, nebo o systémy offboard – k navigaci používají připojení ke vzdálenému serveru, který vypočítá trasu a údaje pošle zpět. Za přístup k mapovému serveru je ovšem třeba platit. Mapy offboard systémů na druhou stranu nepotřebují aktualizace.

Nevýhodami navigací  v mobilních telefonech jsou kromě velikosti displeje, který v autě nemusí být dobře čitelný, i jejich nízká hlasitost a horší ovládání. Zejména přístroje s klasickou telefonní klávesnicí jsou oproti telefonům s dotykovým displejem v nevýhodě. „Navigace v mobilu fungují, ale jako plnohodnotná náhrada navigací do automobilu se nehodí,“ shrnuje výsledky testu Beneš. 

Test 38 navigací do automobilu a 9 mobilních telefonů s navigačním softwarem vychází v červencovém vydání časopisu TEST.

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Slevy internetových obchodů

Se začátkem léta vtrhly slevy i do internetových obchodů, ne vždy však sleva znamená sleva, upozorňuje Sdružení pro ochranu spotřebitelů. Internetoví obchodníci se často dopouštějí porušování zákona o ochraně spotřebitele. „Řada internetových obchodníků láká spotřebitele na slovo „sleva“, protože dobře vědí, že člověku, který hledá levnější nákup, vyhledávač nabídne i adresu jeho obchodu,“ píše se na serveru NašePeníze.cz.

„U těchto neseriozních obchodníků nenajde spotřebitel původní cenu, ale objevují se pojmy jako „cena obvyklá“, nebo „obvykle se prodává za…“. Často se také zákazníci mohou setkat např. s 15% slevou z určité částky. Dopočítat si ji ovšem už musí sami s kalkulačkou,“ upozorňuje mluvčí SOS Ivana Picková.

Obchody na Heurece mají povinnost uvádět vždy koncovou cenu, tzn. včetně DPH a všech poplatků. Pokud narazíte na chybně uvedenou cenu, upozornit nás můžete přes odkaz v patičce webu: Je na této stránce chyba?

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Nakupování na internetu je levnější, Češi přesto nakupují málo

Popisovat sáhodlouze výhody internetového nakupování příliš nemá smysl. Je to pohodlné, levnější, zboží můžete do 14 dnů vrátit bez udání důvodu, doprava až do domu. V podobném duchu popisuje výhody nakupování i Přemysl Souček v článku Dvě třetiny Čechů nakupují zbytečně draze a upozorňuje, že zkušenost s internetovým nakupováním má jen 28 procent obyvatel České republiky a uvádí seznam doporučení, jak se při nakupování nespálit. Škoda jen, že se stále jako jeden z hlavních požadavků spolehlivého obchodu bere členství v organizaci APEK, do kterého často nepatří menší, ale přesto ověřené obchody. Naše služba Ověřeno zákazníky přináší informaci o kvalitních obchodech z druhé strany, a to ze strany reálných zákazníků, díky čemuž si uživatelé mohou přečíst recenze skutečných lidí, kteří v daném obchodě opravdu nakoupili a tím si udělat o službách obchodu daleko přesnější obrázek.

Heureka.cz bude spolupracovat s Aukrem

Grupa Allegro, největší polská internetová firma a provozovatel aukčních sítí v střední a východní Evropě, vstupuje majetkově do Heureky. Vstup Allegro má jednoduchý cíl – rychlý růst na trhu e-commerce v ČR ve spolupráci se zavedeným serverem Aukro.cz.

Co to reálně znamená? V následujících dnech a týdnech se Heureka.cz bude propojovat s Aukrem tak, aby uživatelům, nabídla kompletní informace o produktech a informace o jejich cenách v českých internetových obchodech.

Spojení s Aukrem je pro Heureku logické, dokážeme tak přesně oslovit cílovou skupinu – všechny aktivní lidi, kteří nakupují a prodávají na internetu. Úkol Heureky však není o nic jednodušší, musíme uživatele přesvědčit o tom, že jim Heureka.cz jako produkt přinese zajímavou a prospěšnou službu. Pokud máte jakékoliv nápady, jak bychom se k tomu mohli přiblížit, rádi to uslyšíme 🙂

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Sezónní slevy vtrhly i do internetových obchodů, Vltava nabízí 90% slevy

Po vzoru kamenných obchodů se do letních slev pustili také internetoví obchodníci. Jako první se do velkých slev pustila Pixmania se svými výbušnými cenami, od dnešního dne spouští velké výprodeje i Vltava. Na internetové adrese vyprodej.vltava.cz je nabízeno až sedm tisíc produktů se slevou až 90%.

Velké internetové obchody konkurují obchodním řetězcům možností pohodlného nákupu z domova a obecně zakořeněnou představou levnějšího nákupu. Masivní sezónní výprodej je tak další argument k upřednostnění nákupu na internetu před tlačenicí v obchodě. Velká část zajímavých cen se týká knih, filmů a hudebnin, ale na své si přijdou zájemci o elektro, parfémy, hodinky nebo sportovní potřeby.

„Slevová tsunami“ na vltava.cz je součástí dlouhodobějších změn tohoto nejstaršího internetového obchodu. První proměna nastala v červnu tohoto roku spuštěním zkušebního provozu nového webu, další budou následovat v průběhu léta a na podzim tohoto roku.

Obchody rodiny Vltavastores v novém

Internetové obchody VltavaStores (Vltava.cz, Cybex.cz, Musickatalog.cz, Electrohall.cz, Allmusic.cz a slovenský obchod Dunaj.sk) prošly začátkem června velkými změnami. Více než rok společnost pracovala na přípravě nového systému vyvíjeného na míru potřebám obchodů. Nejvíce viditelnou je samozřejmě redesign všech obchodů, který nyní působí mnohem jednodušším, přehlednějším a modernějším dojmem. Nový informační systém zvládá obsluhovat podle generálního ředitele Petr Koždoňe přes půl milionu registrovaných zákazníků a více než milionu položek zboží.

LCD televize se prodávají osmkrát více než plazmy

LCD televize nebo plazmová televize? Tato otázka vždy rozpoutá spoustu diskusí mezi zastánci jedné a druhé technologie. Jaká jsou však skutečná prodejní čísla?

Podle výzkumu DisplaySearch bylo v prvním čtvrtletí roku 2008 prodáno osmkrát více LCD televizí než plazem. Nejprodávanější jsou stále klasické CRT televize, díky jejich velice nízké ceně, v závěsu se drží LCD televize, plazmy a projekční televize. V porovnání s prvním čtvrtletím roku 2007 klesl prodej CRT televizí o 21%, LCD vzrostly o 45% a plazmy o 20%.

Z pohledu značek je lídrem na trhu Samsung (20% tržeb), následuje Sony (13,2%), LG (11.6%), Sharp (7.3%) a Panasonic (7.0%). (DigitalHome)

Výrobci televizorů mají letos opravdu hody. První výrazný nárůst prodeje zaznamenali v souvislosti s ME ve fotbale, další podobný boom je očekáván začátkem srpna, kdy bude začínat olympiáda.

Nakupování na internetu v ČR v roce 2008

Společnost Factum Invenio každoročně provádí výzkum Nakupování na internetu [PDF]. Co ze zprávy vyplývá?

  • Rok od roku roste podíl nakupujících na internetu, ve věku nad 15 let má zkušenosti s online nakupováním 28% obyvatel ČR, meziroční nárůst 7%.
  • Více nakupují muži než ženy.
  • Čím vyšší vzdělání, tím větší procento online nakupujících.
  • Čím vyšší věk, tím menší procento online nakupujících.
  • Online nakupování v ČR nedosahuje úrovně západoevropských zemí.

„Potenciálním zákazníkům chybí možnost prohlédnout si nakupované zboží“, uvádí tisková zpráva, což ani další rozvoj online nakupování nezmění. Co však odstranit může, to jsou obavy z obtížné reklamace, vysoké ceny za doručení zboží a problému
s doručením.

Co se na internetu nakupuje?

Nejčastěji to je oblečení, elektronika, knihy, domácí spotřebiče, audiovizuální nosiče a počítače
včetně příslušenství. V porovnání s předchozími lety se to příliš nemění. Pouze mírně klesá zájem o nosiče typu CD a DVD, naopak roste poptávka po zájezdech, letenkách a oblečení. To říká výzkum.

Patří tam i oblečení?

Zajímavé v tomto výčtu je především oblečení. V nabídce největších internetových obchodů ho nenajdeme, tak jak je to možné? Vysvětlení hledejme na webech jako je mimibazar.cz. Každopádně je zajímavé, že se toho zatím žádný z velkých hráčů nechytl. Poptávka je větší než nabídka, neexistuje web, který by ji dostatečně pokryl, důkazem budiž i komunity maminek kolem webů jako rodina.cz, moje-rodina.cz. Stejně tak pokud se porozhlédneme na západ od nás, trh s oblečením je tam daleko vyspělejší.

Způsoby platby

Nejpoužívanějším způsobem platby za objednané zboží zustává dobírka (54%), stále roste jako způsob platby převod z účtu (53%) a platba kreditní kartou (18%).

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Prodej pneumatik na internetu zažívá boom. Vybírat je již můžete i na Heurece

V našem rádci jak vybírat pneumatiky se můžeme dočíst, že pokud se venkovní teplota dlouhodobě drží nad +7 stupni, je vhodné přezout auto na letní pneumatiky. To znamená, že v tuto dobu k tomu máte nejlepší příležitost. Pomocníkem s výběrem toho správného obutí by vám mohla být právě nově spuštěná sekce Pneumatiky, ve které můžete vybírat podle ceny, značky a dalších parametrů.

Prodej pneumatik přes internet se rok od roku zvyšuje. Internetový obchod Kasa.cz již několikátým rokem eviduje růst prodeje pneumatik, a to především v březnu. Největší zájem je o značku Barum, na druhém místě se v loňském roce umístil Goodyear na třetím Pirreli. Pneumatiky Barum jsou nejvyhledávanější také na Heurece.

„Již tři roky po sobě rychle roste počet lidí, kteří pneumatiky pro jarní přezutí svého auta pořizují na internetu. Za první tři měsíce roku 2008 jsme zaregistrovali 30 procentní nárůst prodeje oproti stejnému období roku 2007“ říká Martin Kasa, ředitel internetového obchodu Kasa.cz. (Tisková zpráva)

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Půl milionu produktů na Heurece

Milník, anglicky milestone, je patník nebo kámen stojící u cesty a označující vzdálenost v mílích. Tak vysvětluje heslo Milestone Wikipedia. Milestone v project managementu označuje dokončení určitého úkolu nebo dosažení určité fáze projektu. Začátkem března jsme na Heurece několika takových milníku dosáhli.

Po pěti měsících od spuštění jsme překročili hranici 500.000 produktů a 2500 internetových obchodů v databázi. Další viditelnou metou je nová verze vyhledávače zboží SrovnaniCen.cz. Krom toho jsme udělali několik výrazných vylepšení, díky kterým je Heureka.cz nyní rychlejší než kdykoliv předtím, což nám dává možnosti k mnohem rychlejšímu růstu než dosud. Jelikož jsme zjistili, že přesné výsledky vyhledávání jsou pro naše uživatele opravdu důležité, v nejbližších dnech se můžete těšit také na novou verzi vyhledávání i na Heurece.

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